The new Land Rover Defender is going to eat a lot of BMW X5s
The embargo for reviews of the all-new Land Rover Defender lifted today, which is why the internet is awash with them. It’s also the first truly new Defender since Henry VIII was King. So it’s a big deal. Turns out, though, that the new Defender warrants the publicity in its own right as it seems to be damn good. After reading and watching some reviews today, I have a strong feeling that Land Rover is going to eat BMW’s, along with the other Germans’, lunch.
In its segment is the BMW X5, Mercedes-Benz GLE-Class and Audi Q7. All of those cars are around the same price to start, when equipped similarly — hovering around the $60,000-mark — so none of them have a substantial price advantage over the other. However, the Land Rover Defender has one distinct advantage over all of them — it’s cooler.
Say what you want about people that buy rugged SUVs without any intention of actually using them to their ability but the new Defender is icy-cool. It’s a bona-fide off-roading badass and it has the looks to match. It’s butch, square-jawed and tough looking, without being too much. It doesn’t look like it’s trying too hard yet it still lets the world now that it really can go anywhere and do anything. It’s a fantastic looking SUV and one that will absolutely stand out among the crowd of typical Germans on the road.
Don’t get me wrong, I like the new BMW X5 a lot, as well as the Audi Q7 and Mercedes GLE (I haven’t driven the GLE but I do like how it looks). However, the Defender is different. It cuts through the noise of every other premium brand speaking the same SUV language. Not only does it look great but it’s a proper off-roader, capable of tackling the most treacherous of terrain known to man. So it isn’t a sedan with a tall roof, like the others are. It’s the real deal.
Yet despite its off-road cred, it’s lovely on the inside and has a comfortable air suspension. One of the video reviews I watched today claimed its as-standard air suspension to be capable of making a bumpy gravel road feel no more uncomfortable than smooth tarmac. So it’s as luxurious as it is tough.
Sure, its infotainment system still needs work and its electronics might suffer some reliability issues. But customers aren’t going to care much. People are going to buy Defenders up like crazy and I can see German SUV sales suffering because of it.
The article The new Land Rover Defender is going to eat a lot of BMW X5s appeared first on BMW BLOG
The Ultimate Proof: 2021 BMW M3 and M4 will have a large kidney grille
For whatever reason, there seems to be a large section of the BMW that flat-out…
VIDEO: Watch a Manual G82 BMW M4 Lap a Track
Now that we’ve learned about the upcoming G80 BMW M3 and G82 BMW M4, we…
BMW makes triumphant return to real-life racing on Nurburgring
This weekend hosted the return of race cars on the track. At least in Germany,…
BMW to aid South Africa with 2.7 million Euros in fight against Coronavirus
The Coronavirus outbreak is reaching new highs every day. The virus tore through Asia then…
TEST DRIVE: 2020 Toyota Supra — More Than Just a BMW Z4 Coupe?
It’s been years since the rumors of the BMW/Toyota partnership first began to surface. At…
BMW i8 Procar gets carbon fiber parts and 455 horsepower
It all started with the idea of a supped up BMW i8 Safety Car, says…