Video: Rolls-Royce CEO introduces the Cullinan Black Badge
Just as we reported a while back, yesterday Rolls-Royce unveiled the latest model offered with the Black Badge treatment, the Cullinan Black Badge. It’s a stunning machine, to be honest, one that comes with more power, better handling and a different feel altogether. For this launch, the CEO of Rolls-Royce, Torsten Müller-Ötvös sat in front of the camera and explained what led to the creation of this car and what sets it apart.
Launched for the first time in 2016 on the Ghost and Wraith models, the decision to introduce the Black Badge treatment wasn’t taken lightly. As the CEO confides in the video posted below, there were some serious discussions going on behind closed doors as to whether this would be a good move.
After all, the silver double-R emblem Rolls-Royce is known for does stand as a symbol, not just in the automotive world but other areas as well. It’s recognizable and messing with such symbols could backfire.
Luckily, that wasn’t the case and the Black Badge series have proven a success. The Dawn was added to the list and now the Cullinan joins the club. The Cullinan Black Badge follows the same recipe as did the other cars.
Setting it apart from a ‘regular’ Cullinan are the blacked out details all around. The Spirit of Ecstasy (including the mounting plate), the double-R badge up front, the front grille surrounds, side frame finishers, boot handle, boot trim, lower air inlet finisher and exhaust pipes are all darkened. The wheels are also specifically designed for the Cullinan Black Badge.
The engine has been upgraded to 600 HP while the torque figure went up to 900 Nm (663 lb-ft) of torque. The Black Badge Cullinan benefits from a new transmission and throttle treatment that responds a bit quicker to inputs. Changes to suspension components should offer a bit more character when the car is driven hard as well.
To top everything off, the braking bite point has been raised and pedal travel decreased. Redesigned brake disc ventilation also allows consistency in these changes while braking at elevated temperatures.
Without any further ado, let’s check out the video:
The article Video: Rolls-Royce CEO introduces the Cullinan Black Badge appeared first on BMW BLOG
Apparently You Can Balance a Nickle on a Rolls-Royce Cullinan V12 Engine
There was an old rumor that the old-school Jaguar V12 was so smooth that you…
Will the New 4 Series Design Ever Gain New Appreciation Like Bangle Cars Did?
When Chris Bangle became the head of design for BMW, he and his team did…
Should BMW Make a Performance Version of the Upcoming iX3?
BMW is know for making performance cars. Over the years, it may have changed the…
BMW cleverly hides an Easter Egg in their M3/M4 teaser image
Earlier this week, BMW introduced us to their future M3 and M4 models. The two…
SPIED: Get Up Close to the Second MINI John Cooper Works Facelift
Yesterday, we saw some photos of what seemed to be a facelifted version of the…
New BMW’s Could Have Subscription-Based Features Such as Heated Seats
The automobile as we know it is changing wildly. In a few years time, the…